Seven Beauty Make-Over Tips to Be a Beautiful Mother of the Bride

As the mother of the bride and second most special woman on the big day, it is important to include yourself and your appearance in the wedding planning. Needless to say, wedding planning can be extensive and all but overwhelming with the millions of details to attend, so it’s imperative to include appointments and activities during this special timeline for yourself.

The following are seven beauty tips to help you as you get through the maze of things to do in perfect time and look beautiful on the wedding day.

1. Elegant Dress

What defines the perfect mother of the bride dress? An elegant dress that you feel both comfortable and beautiful in is the first step in becoming a beautiful mother of the bride.

A dress that coordinates with the formality of the wedding, the wedding colors and with the mother of the groom is also important. These wedding criteria are also referred to as the “wedding dress code”.

A dress that looks good on YOU (both the color and the fit) and not just looks good in the wedding is of the utmost consideration. You can never go wrong with a tea length dress for the wedding, but it is nice to be able to show off a pretty long gown if the wedding is a formal affair.

It is highly recommended that the mother of the bride select her dress at least four months in advance. (or as soon as the bride has picked out her dress and the bridesmaid dresses.) That leaves enough time for the mother of the groom to pick out her dress and follow suit. Traditionally, the mother of the bride sets the outfit trend and tone of dress for the two.

2. Beautiful Hair

While many magazines show the mother of the bride wearing her hair in a formal style such as an elaborate up-do or sprayed, curled and set, this can often be aging. If this look is your desire and makes you feel gorgeous, then by all means, wear your hair that way.

If an up-do isn’t “you”, however, it’s a wonderful idea to wear your hair more ‘casual’. Looser, flowing hair can definitely look more youthful.

3. Updated Makeup

Think about the last time you updated your makeup. If it’s been a while, now is a great time and reason to do so. You can get this done at your beauty salon or at your favorite department store beauty counter.

Let the makeup artist know if the wedding is a daytime or evening affair. Watch carefully and have her explain the techniques and products as she does your make-over. Also, be sure to let her know the color of your dress. This is really important for the best blush color and lip color. If you already have your dress, you could even take it with you in order to pick out the most complimentary colors.

If you plan to have a makeup artist apply your makeup on the wedding day, be sure to have it done once prior to the wedding so that you get it exactly the way you envision and like it. The wedding day is not a day for makeup surprises.

4. Perfect Manicure

Studies show that next to your face, people look at your hands secondly. Our hands transmit our emotions and thoughts as well as our own well-being to others.

Have your manicure done the morning of the rehearsal dinner (if the rehearsal dinner is the evening before the wedding) and be sure to buy the exact color to keep on hand for any last minute touch ups for the wedding.

A subtle manicure is best and also the most youthful.

5. White Smile

A white smile can make you look 10 years younger! With today’s cosmetic dentistry options, a white smile is more possible than ever.

If you have front bridges or crowns, however, it’s a little more difficult and time consuming to achieve a brighter whiteness, so you’ll need to start well in advance of the wedding date to get the white smile perfect for you. It can be a true gift to yourself and can greatly add to your self confidence. A beautiful smile is nature’s most perfect accessory and can go far in creating a beautiful mother of the bride impression.

6. Physical Fitness

Most brides plan their weddings at least six months in advance, if not twelve to fourteen months. (12-14 months is the average wedding planning timeline.)

Most any woman can ‘get fit’, meet reasonable weight loss goals and look her best with six to twelve month’s notice. So – if you don’t feel fit and beautiful upon the announcement of your daughter’s wedding plans, start your fitness program that day! You can make huge strides in fitness and in beauty with that much time.

A simple program of walking a few miles a day and counting calories will result in weight loss and a more fit body. And, it’s free! It’s up to you what you do during the pre-wedding days, but the investment of time in yourself will pay off in big dividends if you’ve been neglecting any of the fitness and/or beauty areas of your life.

Do it now. Start today and can rejoice that you did when you walk down the aisle during the ceremony and greet the wedding guests at the reception. Your gain in fitness will also be noticeable to you since your stamina will increase by being more fit. It will take you through the day with ease and grace!

7. Self Confidence

The feeling that comes from within once you look your best AND feel your best are two of the greatest confidence builders there are. Confidence and beauty (both inner and outer beauty) will enable you to focus more on others as the hostess of the wedding instead of being self-conscious or worrying about what others are saying and thinking about you (when you don’t look and feel your best). This inner self assurance that you can achieve by the wedding date will also be present in your life long after the special day is over. Go for it!

Treat yourself to the beauty and fitness plan in these seven steps during the wedding planning days. Once you do, the results will be fabulous for the big day and not only show in the loads of photos that will be taken, but will also show for many years to come.

Art, Business and Legacy of Beauty

There are many people in America who believe that they do not have time for art. My response to them is that, if America has the time for – right-wing radio talk shows, tele-evangelists, political correctness, personality psychology and global warming deniers – then it most certainly has the time for art, which consumes much less resources than any such things and affectuates far greater utility.

The Renaissance Italy, with a population of 3 million and per capita GDP of $1,000 a year, had the time and the resources for Sistine Chapel, St. Peter’s Cathedral, and any number of timeless masterpieces. America, with a population of 300 million and per capita GDP of $45,000, has the human and material resources for 300 Sistine Chapels. Why then do we not see works of similar caliber being produced?

Much of it is a result of anti-artistic thinking. There are people in America who believe that there is no value for art. Yet these same people think that there is value in things that are much more expensive than art and that are ultimately destrucive – things such as right-wing radio talk shows, tele-evangelists, political correctness, personality psychology and global warming denier industry.

Another contributing factor is a hostility that we see between some in art and some in business. A lot of artists see businessmen as scoundrels, and a lot of businessmen see artists as bums. That does not have to be. Art and business should work together; and when it does work together – as was the case in 1920s – the result is a legacy of embodied beauty. In 1920s, there were any number of beautiful buildings and machinery produced, such as the Chrysler Building and the Packard. Are we less talented than the people in 1920s? Absolutely not. There has just been a lot of stupidity on this issue, which stupidity it falls up to people like me to address.

If people in 1920s, or during the Italian Renaissance, could produce great works of beauty, then so can the contemporaries. There is more wealth now in the world than at any time in history, and some of this wealth should go to creating beauty. Beautiful buildings, beautiful machinery, beautiful paintings, beautiful interiors, beautiful literature, beautiful film, beautiful music, beautiful software, are all things that people today can easily afford. Much more so than either during the Italian Renaissance or in 1920s.

The more beauty is produced, the less resources need to go to psychologists, preachers and practitioners of political correctness to destroy people’s longing for beauty. The more money is saved, and the greater benefit is achieved. Not only does this make sense aesthetically, it also makes sense economically. For what is a pittance in terms of contemporary wealth, can be created an enormous legacy of beauty. And that would not only benefit the contemporaries; it would also benefit the memory of the contemporaries in the minds of the future generations. They will look at all the beauty that has been created and thank the people who have created it. We will have achieved a proud legacy.

Instead of fighting each other, the businessman and the artist should work together. Every time they did in the past, the results have been spectacular. Ultimately both the businessman and the artist are a part of the same pursuit: To create benefit and add to life. The businessman actualizes humanity’s productive potential, and the artist actualizes humanity’s creative potential. And it’s time that both parties see that about one another and learn to get along.

When the creative and the productive work together, the result is embodied beauty. And that will not only benefit the contemporaries. It will create a glorious legacy for the contemporaries that future generations will honor and seek to rise to the challenge that it sets.

Successful Beauty Businesses Are Those That Define Their Target Market

Our lives are awash with images of beautiful celebrities, many still unbelievably fabulous at 40 and 50 plus. Of course they have the time and cash to indulge in top class beauty treatments and personal training sessions while the maid / nanny / personal assistant runs their lives but the end result is that many average men and women aspire to look just as good and will use a range of beauty products in their efforts to keep up appearances.

The beauty industry is highly competitive and with new cosmetic lines being launched regularly only those companies which adopt a savvy marketing strategy to get their products promoted effectively in front of the right target market will see them flying off the shelves.

Beauty business target markets can be sensibly split into specific age groups:

  • Younger Women - They may be particularly interested in anti-acne facial washes that really work, light foundations that effectively cover blemishes and fun colored eye shadows.
  • Busy 30-Something Women - They long for a foundation that really does have a 10-hour duration as claimed and an anti-cellulite cream that returns their thighs to teenager perfection.
  • Mature Women - They will put time-reversing anti-wrinkle creams with super hydration at the top of their wish list every time.

The smartest beauty businesses will employ a professional brand development company to construct the right tone of voice and a great look for each new beauty product to ensure it appeals to the right target market. This will encompass the visual look of the product packaging, the adverts, the words used to describe the product and how it appears on the website. They will also ensure that the brand identity is maintained across the product range.

If the branded marketing material is not developed with the target market clearly in mind, a great beauty product has the potential to be completely overlooked because it isn’t clear if it is destined for young lively things or the more mature woman who demands only the best.

So how do­es the target market of a beauty product influence how a professional brand development company will create its overall look, slogan and advertising campaign?

Younger women will be attracted to colorful packaging and adverts using young models that they can relate to. The fun, party aspect is popular for this target market, especially if there is a subtle suggestion that they will become more attractive to the opposite sex. And it’s important that products targeted at the younger woman are nice and affordable. Who nailed it? Smashbox cosmetics with the tagline ‘We only test on party animals’.

Busy 30-somethings want products they can rely on. They are prepared to pay a little bit more and tend to choose more clinical looking packaging that suggests the product can deliver. If they want to indulge on a great face cream or body cream, they will do as they know they have few treats in their hectic lives. Who nailed it? L’Oreal with its wide range of beauty products and famous tagline ‘Because You’re Worth It’.

Mature ladies want products that are proven to work. They have more time to choose carefully and are willing to spend more to see real results. Sophisticated product packaging with subtle use of gold and silver will speak to them as will the use of models with a sprinkling of wrinkles in the advertising campaigns. Who nailed it? In a world where youth often equates to beauty, some of the big cosmetic companies who use a more mature model deserve a mention: L’Oreal for using Diane Keaton (born 1946) to promote their Age Perfect facial cream and Dior for using Sharon Stone (born 1958) to endorse One Essential skin care.

A beauty business faces a lot of competition when launching its new beauty product. If the target market isn’t clearly defined the brand identity won’t appeal to anyone. But by using a professional branding development company the final marketing material will make it perfectly clear who it is intended for.